Search Engine Optimization or SEO is a marketing technique used by websites owners to get higher ranking in search engine results which ultimately will lead to heavy traffic towards the website.

Search Engine Optimization

Search Engine Optimization or commonly known as SEO is nothing but an answering machine that provides the result of an online search carried out by a visitor. When the visitors command a search, the search engine browses through all the stored data and comes up with the most relevant data to the search command or according to the popularity of the websites serving the information. SEO is the process of getting traffic from the free, organic, editorial or natural search results on search engines.

How to create a Search Engine Optimized website

Exotic Responsive Design: Exotic responsive design adjusts easily on any platform like desktops monitors, tablets and smartphones. Most of the people user Internet from mobile phone and that is why websites must give a exciting mobile-use experience. As a matter of fact  Google gives importance to  mobile-friendly websites with greater organic search visibility.

Title Tags: When trying to get search engine visibility it becomes very important to carefully lot the title tags with strong keywords that people might type in the search bar because that is the major ranking factor for Google and Bing.

Relevant Content: Google is most prefered search engine around the globe and in order to get visibility in Google that content you post must be of high quality relevant and one of its kind so that Google displays it. The content must contain specific keywords that the visitor is likely to search online.

Meta Tags: Meta tags are HTML tags that contains the details of content inside the pages of your website that will give more information about your page to the search engines. Meta tags are chiefly written for search engines and it is not viewed by the visitors.

On-Site SEO Elements

Adding Internal Links: Linking does not mean that your website is linked with other external sites. Internal linking means providing links for your internal pages within your content. For example- while writing a blog you mention things that exist in your web page and then to take the visitor to the mentioned page you provide a link to the word.

Header Tags: A content is broken into 3 different sections by 3 different HTML tags and they are H1 tags are used for the content title on the page and there should be only 1 H1 tag. H2 and H3 tags are used for subheadings on the page and they can be used more than once. Using these tags makes it easier for the visitors and the search engines to comprehend the content.

ALT Tags and Image Names: While using an image it is important to add keywords for both Alt tag and image. The HTML coding used is-

<img title="image tooltip" src="image.jpg" alt="image description" />

It helps search engines find good images for their image search based on the keywords.

Using Bold Text: Bolding a text is another common form of getting the attention of the readers as they might find it informative. It also helps the search engines to differentiate other important information and keywords of the content.

Off-Site Optimization

Link building is the most important part of SEO. In order to get more traffic to your website you need link your website with other websites so that the visitors from that website get redirected to your website if they find anything enchanting. To gain high ranking in search engine results off-site linking or external linking is really important for a website. Social Media is the easiest way of gaining high quality backlinks from websites such as Facebook, Twitter, Google Plus and many more.

Three types of Links for Link Building

Organic Links: Organic links are the genuine and best links. These can be useful if you get your website linked with high authority websites like major news outlets and other well-recognized name websites.

Whitehat: Whitehat links are generally considered good and one should try to connect one's website with these links.

Blackhat: Blackhat links are spammy and low quality link building and most people prefer to avoid it to have a safer and user friendly off-site optimization.


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