Providing backlinks in third party site is an active form of marketing. Backlinks bring back a lot of traffic to a particular website.

What’s a Backlink?

Backlink is an important word as far as SEO (Search Engine Optimization) is concerned. A Backlink is a hyperlink that links back from a website to the owner’s webpage. Backlinks are also referred as Inbound links and they are really important indicators of a website’s popularity or importance. Backlinks play a vital role in developing an online business. Google is the most famous search engine that used around the globe and it will give more importance to the websites that has got a healthy amount of backlinks.  A website with a lot of backlinks has more chances of ranking higher on all major search engines, including Google.

For Search Engines it is content  that matters which decided the quality of the link. The backlinks are considered relevant where the links comes from other website which shares the same content with you. The backlinks with unrelated content are gives less importance. So, ultimately the higher the inbound links are relevant, the greater is their quality. The value of a backlink depends on various factors, for eg: the backlinks from popular and authoritative sites are considered more important. Another important factor is the anchor text of the backlink. Anchor text is the words contained in a hyperlink that appears on a website. The ranking on the search engines depends on the anchor text.  Backlinks can also be found in the form of an image as well as text.

Importance of Backlinks in SEO

Higher Search Engine Rankings

Backlinks are really influential in getting higher search rankings. When the content of a website gets organic links from other websites then the content naturally receives higher rankings in search engines. The primary focus should be on creating links to an individual page or post along with the links that lead to the home page.

Brand Building

Backlinks from various popular sites help in building up a brand. Search Engines consider these links as relevant as the website provides useful information and the users also consider it as good website and  thus they take more interest in it. High quality links not only benefit the SEO but it also attracts more customers.

Rapid Indexing

An important aspect of backlinks is to help the web index bots find connections to your website and crawl your site effectively. Same way for other site, it is important to get backlinks as they help in the faster discovery and indexing of your site.

Referral Traffic

Backlinks are really important in getting referral traffic. Referral traffic is normally targeted and has a low bounce rate .Referral traffic means that people are clicking on provide links within a content and they are being redirected to the linked content. A single link on a popular website can continuously redirect traffic to a website for a long time.

Meet New People

It is common that when people come across a good content they surely would want to know more about the source or creator and so they click on the backlinks and get redirected to your website. This redirection can also make that person join your newsletter or performing some other actions on your website. On the whole you will get adequate  amount of traffic, so it is win-win deal for you.

3 Ways of Receiving Backlinks

Post Articles

Articles are the best and easiest way of receiving traffic on your website through backlinks. It is the content that matters, so you must make sure that your content in engaging enough so that people would develop interest in knowing more about you. Include your backlinks in the articles so that people can click them and visit your website for more information.

Make Your Comments Count

Comments are the gateway for backlinks. Make sure that you follow certain popular pages or blogs where you can comment on posts and in your comment you can insert your backlinks. People always read comments and thus this will surely redirect many readers to your website. Comments also help in achieving better search engine visibility.

Utilize Web Directories

You must make sure that you submit your website on various online web directories for generating more traffic. There are numerous online web directories and obviously some are legitimate and some are fake, so in order to identify the fake ones your must look for the reciprocal links. If the particular ask your to add the reciprocal link of their website then you must immediately log yourself out of that web directory.

3 Golden Rules of Backlink Creation

  • Backlinks must come from a relevant website that publish good quality content.

  • Backlinks should be natural, they must not be paid.

  • Backlinks take time to build and trying to manipulate the rankings could end you up in the bad books of the search engines.

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